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Airbnb has over 5 Million listings worldwide (and growing).
Suffice to say, competition is heating up and many hosts are feeling the squeeze.
So, does that mean you’re destined to ‘slow-bleed’ your bookings away to your competitors? Or are there proactive steps you can take to increase your bookings
Turns out there’s a number of things you can do to increase your bookings…
...one such way is by changing your Airbnb listing to reflect the seasonal changes.
As the seasons change, so too do the purchasing decisions we make.
Above: A study by The Weather Company found that people's feelings are affected by the weather, and, with them, their purchase behaviors.
In the summer we want summery things. In the winter we want wintery things.
Department stores have long been taking advantage of this fact as they change the entire look and feel of their stores to position themselves inline with their customers purchasing decisions.
We can learn a thing or two from these high street stores and implement them into the way we compose our Airbnb listings to further resonate with potential guests looking to book.
There are many different areas of your Airbnb listing that can be easily interchanged to reflect seasonal changes:
The imagery you choose to display your home can be adjusted to reflect the differing seasons.
Winter imagery for your listing should evoke feelings of warmth, coziness and comfort.
To make your images more wintery:
Pro Tip: Using an image editor, add a little extra warmth to your images to give that extra warm and welcoming feel.
Summer imagery should evoke feelings of freshness, space & light.
To make your images more summery:
Pro Tip: Using an image editor, add a little extra exposure to your images to give them extra brightness and light.
Airbnb gives hosts the ability to add more detailed descriptions to their images with image captions.
We can use these image captions to add seasonally relevant descriptions and increase their imact.
Winter image caption - “Relax, unwind and melt into the winter evenings in front of the warm open fire”
Summer image caption - “Unwind into the long summer evenings in this bright communal social space”
The images above are courtesy of our friends at the wonderful villas Casa de Anny in Boyaca, Colombia.
The title of your listing acts as a big attention grabber when potential guests are searching for somewhere to stay on Airbnb. Having a seasonally adjusted title for your listing will help it resonate more with potential guests looking to book.
Cute, Warm & Cozy Inner City Pad With Open Fire
Bright, Light & Vibrant Inner City Pad Close To Grassy Parks
Changing the title of your Airbnb listing to reflect the changes in the seasons gives your listing a very different feel.
Much in the same way that your listing title can be altered to reflect seasonal changes, so too can your listing descriptions.
However, with your listing descriptions it’s possible to get a little more creative.
To give you a little help in hand, enter your email below and we'll send you a list of seasonally descriptive wording to get you started, featuring one sheet of words for every season.
Interweave these descriptive words within your Airbnb listing descriptions to add more emotive descriptions that’ll resonate with your guests.
Changing and improving your listing should be something that you’re constantly trying to do (regardless of season), however, when it comes to full seasonal overhauls of your listing I recommend changing it twice a year.
Once for Spring and Summer and once for Autumn and Winter.
I suggest this for two reasons:
Pro Tip: Make sure to save your images, image descriptions, titles, descriptions etc. somewhere safe. This will make the listing changes pain free and easy.
As the Airbnb landscape becomes ever more competitive, you as a host must work smart to stay ahead of the pack.
Varying your listing to reflect the changing seasons is one such way.
I hope you can take what you’ve learned in this article and implement it on your listings to great effect.
Rowan Clifford is a serial solopreneur and founder of Airbn’b’Smart where he writes tips, tricks and hacks for savvy Airbnb hosts looking to maximise their earning potential with minimum effort.