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Author of Airbn'b'Smart and Smartbnb user
Oh, the badge.
It just looks so perfect, doesn’t it?
So bright, so crisp, so alluring.
We all want one (granted), but is it really worth the hassle?
Is achieving Superhost Status on Airbnb just a badge? Or is it more than that?
Can that little badge really make a difference to your end of year returns as a host?
I’ll be discussing all of that and more in this article to try and answer the question:
“Is achieving Airbnb Superhost status really worth it?”
Superhost status is a badge of honor given to Airbnb hosts that meet certain strict criteria.
Once you’ve reached the criteria outlined by Airbnb, you’ll be awarded a badge, that will appear on your profile.
The Superhost badge is a visual symbol that’s attached to your profile adding an extra layer of trust and credibility to you and your listing.
The logic behind the Superhost symbol is sound, with Airbnb attempting to differentiate and reward top-performing hosts, from the underachievers.
But what are those rewards?
The potential benefits of becoming a Superhost are:
You become a Superhost when you meet the criteria set out by Airbnb.
And, every 3 months you’ll be re-appraised to see if your hosting/listings' performance still meets these criteria.
Although you’ll be re-appraised every 3 months, your performance metrics will be the accumulated average of the past 12 months.
With all that being said, let us have a look at the criteria you needed to become a Superhost:
I mean, Airbnb certainly promises a lot, but how does it really affect the only metric you really care about…
Lets have a look at a few stats shall we:
*All data and statistics provided by Airdna, who specialise in providing insights and performance metrics for Airbnb.
The stats speak for themselves.
Airbnb Superhosts have higher occupancy rates, receive better reviews and make more money.
Pretty conclusive right?
Well, kind of yeah, but it’s not the whole story…
Although the data is conclusive, and it’s clear to see that Superhosts make more money on Airbnb, the Superhost status within itself is a lagging indicator.
What do I mean by that?
A lagging indicator is a measurable factor that changes only after an event has occurred. By this, I mean that Superhost status is an indicator of prior performance.
Therefore it’s not necessarily the case that Superhost status is the catalyst for such drastically improved performance metrics.
Instead, I’d argue that the increased performance metrics have little to do with the Superhost badge, yet more to do with how well you compete in the marketplace.
Superhost aside, here are a few things you can do start competing effectively against your competition:
These are just a few of the things you can do to get your hustle on and start competing on Airbnb.
Do these things well, and Superhost status will take care of itself.
So, after all of that, is it really worth jumping through the hoops to become a Superhost on Airbnb?
After careful scrutiny, it seems evident that the Superhost badge in and of itself does little to increase the RevPAR (Revenue Per Available Rental).
Instead, it boils down to a host's quality standards, and ability to compete on all fronts (especially price).
So, although the Superhost badge won’t necessarily generate any more revenue for your properties, it does hold you accountable (as a host) to maintaining high standards and remaining competitive.
In conclusion, don’t waste your time chasing the status symbol of the Superhost badge, instead focus on the key performance indicators for successful, profitable hosting…
... and your Superhost status will look after itself.
Rowan Clifford is a serial solopreneur and founder of Airbn’b’Smart where he writes tips, tricks and hacks for savvy Airbnb hosts looking to maximise their earning potential with minimum effort.